Marketing and Public Policy

American Marketing Association – Conference on public policy and Marketing – Washington DC May 27-30 2009
Having presented a paper at the Advances in Consumer Research last October we were asked if we would consider adopting our paper to address the focus of this conference – specifically the implications of our paper for public policy [...]

Reflecting on the Margins of Marketing seminar

In my short summary of the day I noted that we (the academics that make up the informal group that is ECCG) might be well placed to work at the margins of consumer research because we are in fact very much at the margins of the academy. We work in a new university that has [...]