The Emerging Consumer Cultures Group is based in the Media School at Bournemouth University. It is an informal group of researchers whose interests broadly cover aspects of consumer cultures and behaviours that may not be considered ‘mainstream’. This includes research into the consumer imagination, the political life of consumers, the consumption of digital media, addictive consumption, deviant consumer behaviour and voluntary simplifiers.
Current membership is:
Janice Denegri-Knott
I am a senior lecturer in the Media School at Bournemouth University
Sue Eccles
I am Associate Dean of the Corporate and Marketing Communications academic group.
Becky Jenkins
I’m a Postgraduate Researcher, two years into my PhD. My PhD is on the consumer imagination. In particular I am interested in how people think and feel about goods and experience, specifically in relation to significant life events (such as moving house, having a baby, retiring and so on).
Mike Molesworth
I’m a senior lecturer in the Media School where I lecture in online marketing. I have researched digital games and online behaviour, aspects of consumer behaviour (especially relating to new technologies) and education (especially relating to the marketisation of higher education and aspects of the student as a consumer).
Lizzie Nixon
I’m a lecturer in the Media School and have published work on higher education, with a focus on marketisation and consumer ideology on campus. For my PhD I am exploring anti-consumerism and the practices of voluntary simplifiers and alternative responses to the perceived shortcomings of consumer culture.
Richard Scullion
I am a senior lecturer in the Media School
