American Marketing Association – Conference on public policy and Marketing – Washington DC May 27-30 2009
Having presented a paper at the Advances in Consumer Research last October we were asked if we would consider adopting our paper to address the focus of this conference – specifically the implications of our paper for public policy [...]
June 17, 2009
Marketing and Public Policy
June 17, 2009
The Accidental Citizen
The ‘Accidental’ Citizen: Some reflections
Richard Scullion
ECCG at Bournemouth University
An account of the relationship between citizen and consumer affords key difference to the two notions. They are considered at some levels in very ‘Jekyll and Hyde’ terms, one good the other bad, one worthy the other of dubious character, one suggestive of a progressive society the [...]
