In my short summary of the day I noted that we (the academics that make up the informal group that is ECCG) might be well placed to work at the margins of consumer research because we are in fact very much at the margins of the academy. We work in a new university that has [...]
June 15, 2009
Margins of Marketing Seminar
On the 12th June 2009 The ECCG held a seminar where we discussed the margins of marketing. I’m going to try to capture some of the discussion here, but I’ve included recordings too. The academics in ECCG wanted to hold an event that was not like the usual academic conference. We didn’t want long, finished papers and we [...]
